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An immersive digital art show has transformed this historic NYC landmark

An immersive digital art show has transformed this historic NYC landmark

Jul 29, 2019
By Jenny Silber / TimeOut New York | TimeOut New York

Looking to escape the hustle and bustle of New York City? A new immersive pop-up art exhibit in the Financial District might be able to help your dreams come to life, literally.

Entertainment company Moment Factory has partnered with Cipriani to transform the historic Cunard Building (now Cipriani 25 Broadway) into a colorful walk-through digital art installation called SuperReal. 

Using special technology, Moment Factory has mapped the ornate interior design of the Grand Hall to transform your surroundings and transport you to different dreamlike destinations. One minute you could be daydreaming in a fairylike flower garden and the next you’re caught in an epic thunderstorm or thrown into the middle of a rager with massive balloons and loud techno music.

Inside the exhibit, there’s a maze of different interactive installations, which respond to your movements. (Ever wonder what you would look like as a giant blue paint blob? Now you can find out!) During the show, people are encouraged to relax on bean bags or play with balloons that also react with the 360-degree show. The floor is a gigantic mirror which enhances the special effects. (So plan your outfit accordingly in case the person standing next to you decides to look down for a moment.)

Ultimately, SuperReal is meant to “attract an eclectic group of people who are willing to set their minds and senses free.” If you’re bored of the usual art pop-ups around the city, this is definitely a different type of experience you may want to check out.

Priced at $24 a person (children six and under are admitted free of charge)the exhibit is meant to last around 45 minutes. Depending on what you’re feeling, you can rush through it in fifteen, or spend three hours contemplating your existence as you’re transported through the different worlds. Either way, it’s another place to take some stellar pics for the Instagram feed. 

SuperReal is open to the public August 1 at Cipriani 25 Broadway. You can buy tickets to see the show through the end of the month. The exhibit’s hours are Monday to Wednesday 11AM to 6PM, Thursday to Saturday 12PM to 8PM and Sunday 10AM to 5PM. The last ticket is sold 90-minutes prior to the doors closing. 

Article Image courtesy of Moment Factory

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