How Larry Silverstein attracts “hipper” companies to FiDiMay 16, 2019
The need to light up while at work isn’t the kind of thing that Silverstein Properties chairman Larry Silverstein “would be attracted to,” but, for his tenants, he puts personal taste aside.
In a one-on-one interview with The Real Deal‘s publisher Amir Korangy, Silverstein described how he’s convinced hip companies like Swedish music-streaming giant Spotify to move into the Financial District. The key, according to the 87-year-old developer, is accommodating their “different” needs for an office space. And, in the case of Spotify, that apparently means a designated smoking room in 4 World Trade Center’s upper floors since it’s banned on the development’s grounds. Check out the video above to hear his thoughts on catering to tenants.